A long tradition of international sales


Noritake is for me a very special company, because it is an amazing example of a Japanese traditional company with a long history of doing global business. Noritake Co., Limited, commonly known as “Noritake,” grew out of a trading company established in Tokyo and in New York City by the Morimura Brothers in 1876. The New York site was a retail and wholesale office responsible for the import of traditional Japanese products like china ware, curios, paper lanterns and other gift items. These brothers realized early on the business potential if the quality of Japanese art and skilled craft could be adapted to the needs and taste of the American consumer.
A visit then to the World Fair in Paris by Ichizaemon Morimura caused the company to focus on manufacturing high quality western style dinnerware for export. Therefore in 1904 the Nippon Toki Kaisha Ltd was established. As early as in 1908 the first products from the new company left Japan, but not until 1914 after many trials the first fine porcelain dinnerware suitable for export was produced. Most of the company’s early wares carried one of the various “Nippon / Noritake” back stamps to indicate its country of origin. Today, most collectors agree that the best examples come from the “Nippon-era” (1891–1921), which is hand painted porcelain. Although collectors have called these wares, “Noritake” or “Nippon” since the 1920s, the Japanese parent company did not officially change its name to the Noritake Co., Limited until 1981.
During the last two years Noritake Lanka in Sri Lanka was set up. The local facility now has increased their production from 300,000 pieces to one million pieces per month and running to full capacity.

Brought to you by Sibylle Ito (シビル伊藤).

2 thoughts on “A long tradition of international sales

  1. This tradition is no longer popular in cities now, but may still be observed in some areas of countryside.

    • Dear Anna,

      thanks for your comment, but I have to say I am not sure whether I fully understand your comment. Please expand.

      Looking forward to hearing more from you,

      Sibylle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s