Japanese history of feeling really good


If you have ever experienced a modern Japanese toilet, you will agree that it is such a pleasure! No more freezing off your behind in the winter, but simply feeling very comfortable. Of course I am talking about the modern toilet in Japan, commonly known in Japanese as washlet (ウォシュレット) or then the upscale version with the warm-water cleaning toilet seat (温水洗浄便座). Abroad it seems this kind of “Japanese standard toilet” is called “Super Toilet”. Apart from the style above an older type exists as a simple squat toilet. From my viewpoint very inconvenient and I believe dangerous! I know people having dropped their mobile phones in there… or when not properly having focused on their task having wet their shoes or pants. This type of toilet is found most likely at public toilets.
Today’s topic of toilets might seem far-fetched for you, but let me point out the business aspects of it. In Japan Toto controls about 60-70% of the local market and has started expansions into Europe, Asia and US. According to Toto’s company website they have more than 1,500 TOTO engineers committed to achieving the seamless integration of performance, conservation, technology, and innovation. Furthermore for more than 90 years Toto has been active and has become the world’s largest plumbing products manufacturer. For sure a worthwhile company to watch in the future.

Do note as well the related video about the Japanese expectations of a toilet and the goals for the future by TED done by Morinosuke Kawaguchi in English or then in Japanese

English http://bit.ly/dwee2L
Japanese http://bit.ly/bAR9rk

Brought to you by Sibylle Ito (シビル伊藤).

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