I am a lover warm temperatures, but I have to confess this summer in Tokyo, it is too hot! Of course some companies are very happy with the increased turnover due to high temperatures. Japan Times reported that the domestic shipments of beer and beerlike alcoholic drinks in July increased 2.1 percent from a year earlier to 47.16 million cases. But overall I am very doubtful of a positive effect of this heat for the Japanese economy.
For weeks now the temperature in Tokyo is between 30-35 degrees celsius. Greetings has shifted to “isn’t it too hot” and speed of work has declined. The combination of the strong sun and high humidity has kept everyone sweating and dreaming about a cool spot to escape the heat. Amazingly not all homes have air-conditioning installed, letting the habitants barely sleep at night. In an effort to save energy as requested by the government many offices and public spaces like shopping malls are set at 28 degrees celsius. Yes, it is possible to function with a half awake brain at 28 degrees, but I have my doubts whether efficient output is possible. Let’s see next month, whether sales/production has increased in Japan – hopefully it will not be only air-conditioners and beverages.
Brought to you by Sibylle Ito (シビル伊藤)