Most likely with the shift to a more economical version of Christmas celebration in Japan it has become popular this year to make your own Holiday Season goodies instead of purchasing a more deluxe version of it. Instead of going out for a fancy dinner, stay home with your family or friends to enjoy a cosy atmosphere. It seems to me the trend is moving away from spending money for an expensive “once a year experience”, but creating your own home-made special value event. Backing up this trend is Muji with a wide selection of cookies, cakes or even special dinner varieties. They have even created an additional website, showing the actual results of customers making their “Christmas Hexenhaus” (German version of a gingerbread house, origin in the tale of Hansel and Gretel).
Personally I welcome very much this trend because the focus is on doing something creative together as a family and not on the monetary value of some goods. Who knows this trend might be the origin for a new creative generation of Japanese!
Brought to you by Sibylle Ito (シビル伊藤)