Popular activities in Tokyo for March


According to the most recent Tokyo Trend Ranking from the magazine “Let’s Enjoy” another shopping spree can be expected for the next few days: Upcoming White Day is ranked as the top event for March. Unlike the previous Valentine’s Day now guys or at work supervisors, who had received one month earlier some “courtesy chocolates” are expected to return the favor by giving back some sweet gifts. Have in mind that still news about the bad economical outlook for Japan are popular and then have a look at the most enjoyable events or customs in March, which had reached the top 10:

1. White Day
2. Go out for early flower viewing
3. The Japanese Doll Festival (雛祭り, Hina-matsuri)
4. Enjoy opening of new spots (i.e. new shopping malls, hotels, business sites)
5. Strawberry events (celebration of ongoing strawberry season)
6. Create or get a bento for flower viewing
7. Go to local Onsen or Spa
8. Plum flower viewing
9. Go to outlet shops
10. Go to the beach to rack up some edible species of saltwater clam (Asari, Venerupis philippinarum)

Honestly from my perspective the above list looks very much like the typical foreign image of young female Japanese consumer related ranking. Although the top expenses are mainly covered by male shoppers, the cause is mostly by young females, who expect to get their heart captured. Almost all activities or events are directly to shopping related. I am wondering where the economical downturn has gone considering the above listing… I guess, I must be doing something wrong or totally unrelated to common behavior in Japan, because I am not out shopping.

Brought to you by Sibylle Ito (シビル伊藤)

3 thoughts on “Popular activities in Tokyo for March

  1. I didn’t know about the White Day, that’s interesting… I hope my girlfriend doesn’t hear about that though 🙂

  2. Thanks, Sybille, as always! You might just update to include a few words to explain what “White Day” is, since it is a strange idea – at least to North Americans, haha.

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