To be honest and frank with you, shopping in the last few weeks has become more challenging. I might be overreacting, when I prefer at the moment to be better safe than sorry later on. Until I am proven different, I am simply applying what was learned after Chernobyl and take a closer look about the food and beverages that I am purchasing. Because so far only few packaging actually have the information about the place of origin of the content and the processing site, I feel forced to write an open letter.
Open letter to beverage & food manufacturers in Japan
To whom it might concern;
For me my purchasing behavior has changed since March 12 and I am very unlikely to return to my old pattern. Now everything that I buy for my personal consumption, whether it is beverage or food, I always check the source of the ingredients and the manufacturing place. In so many cases for both sites solely the address of the headquarters is listed. The times have changed since the Great Eastern Earthquake and no matter what my image of the brand had been beforehand, unless I can find information about the origin of the ingredients or the bottling or packaging site, I will not buy the product.
Honestly it is too time consuming, if I have to check on the internet beforehand where your OEM manufacturer might have their site. Therefore I will neglect your product and purchase a product that is properly labeled.
One might argue that all the products now in the market were still manufactured before the earthquake, which could be true in some few cases, but not in general. Everyone had been affected by this disaster and can sense the shift that had occurred. I am shocked about the fact that most companies are so slow in the adaption to basic new market demands. So far I had thought that most companies desire to be close to the end-user, but more than 3 months have passed and I have seen so few beverage & food companies to adjust the new end user basic expectations.
I really want to buy my daily necessary goods manufactured in Japan. I sincerely ask you to give me a chance to become a loyal consumer again.
A simple end user in Tokyo,
Sibylle Ito (シビル伊藤)