How much are you willing to spend? A recent survey with 618 Japanese questioned (half male/female) at the Nikkei Shimbun showed that the typical range is from JPY 2000-3000. Considering that the monthly allowance for the salarymen has decreased quite a bit recently, plus most likely a typical lunch in the middle of Tokyo is around JPY 1000, the given answers do not sound to me as an expensive luxury.
JPY 500-1000: 2 percent
JPY 1001-2000: 27 percent
JPY 2001-3000: 30 percent
JPY 3001-5000: 19 percent
more than JPY 5001: 20 percent
I don’t eat out lunch: 2 percent
One of the comment of a male participant was that considering the offered lunch menus compared to the pricier dinner selection, it makes sense to enjoy the good deals around lunch time. Another response of a woman was that she enjoys the special feeling of being treated special and enjoying good food during daytime. According to her having a glass of wine allows a nice break.
Personally I like to splurge for a good lunch from time to time and I think I end up as well in the popular bracket. On the other hand I have to say these days with the warm temperature I don’t feel like eating much until the temperature goes down in the evening.
I hope you can enjoy a special lunch,
Sibylle Ito (シビル伊藤)