Match making becomes trendy

Based on a recent article with Yomiuri Shimbun since the March 11 earthquake more Japanese become proactive in their love life and take action to find a partner or taking more likely now the step to marry their loved ones. According to O-net Inc.(major Japanese marriage matching service) the number of new members last year increased by more than 30 percent compared with the year before. Additionally the company also made more successful matches among its members last year. Along the same lines today’s Nikkei Shimbun has a one page ad (don’t ask me how pricy this must be) for a major matchmaking service in Japan: Zwei. While having a match making add in a business newspaper might not seem too special, what caught my eye is the targeted audience.
Parents are able to register their kid for a lovely amount of JPY 315,000. Although this seems to me quite a large amount, considering the financial situation of the parents compared to the child, it is much more likely that a parent is willing to invest this amount to get some peace of mind that the daughter or son will be properly taken care of in the future. For sure match making services have caught up with the changed environment since the disaster occurred. It is only natural that people prefer to go through stressful times not alone. I am definitely curious what other businesses will adjust their marketing strategy now with the “new Japan”.

Brought to you by Sibylle Ito (伊藤シビル)

7 thoughts on “Match making becomes trendy

  1. Wow, fantastic blog structure! How long have you been blogging for? you made blogging look easy. The whole look of your site is fantastic, let alone the content!

    • Dear Adult Match Maker,

      thank you very much for your compliment. I have been blogging for a while and I can highly recommend WordPress as the site to use for blogging. Have you tried WordPress as it might help you as well to get your blog going.

      Hope to see you here again,

      Sibylle Ito

  2. Hello There. I found your blog using msn. This is a really well written article. I’ll be sure to bookmark it and return to read more of Match making becomes trendy. Thanks for the post. I’ll definitely comeback.

    • Dear Kolinsky,

      I assume this must be your name, as I guess you were not born as “Sonic 4 apk download” 😉
      Thanks for your great compliment. I am looking forward to seeing you here again and hopefully you will be commenting again. Let me know what you like or dislike.

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  3. We absolutely do not want to go through stressful times alone! The Japanese may seem very reserved and stoical to us Westerners, but they are very much human beings with human needs for mutual support and connections with others.

  4. It constantly amazes me how Bloggers for example yourself can find some time and the commitment to carry on Writing exceptional content your website. Your article is fantastic and one of my own need to read weblogs, I had been more than impressed with the post “Match making becomes trendy”. I simply wished to say thanks and also congratulations Kind regards hornt

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